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The Bank recognizes the importance of financial literacy as a fundamental knowledge that everyone should have. As a bank, it is our role to help raise awareness and educate people on this topic in order to increase people’s capability to manage their finances and ultimately achieve improved financial well-being.
The Bank is using advanced technology to up-lift banking infrastructure, improve operational efficiency, promote financial inclusion, and improve overall banking service. The Bank promotes Cashless Society and National e-Payment through QR (Quick Response) Code and PromptPay solution through ttb touch and other digital channels.
Since 2017, financial literacy has been identified as one of the key components of sustainability at the Bank. Hence, Financial Literacy Program has been initiated to ensure the effectiveness of the Bank’s strategic focus on building a need-based proposition through advisory services in all customer segments. The program focuses on two areas: building internal competency of basic financial knowledge and understanding and contributing to industry-wide on financial literacy covering 4 main target groups namely employees, customers, community and regulators.
The first phase of the program has been initiated where financial literacy is aimed to build a strong relationship and strong financial competency for our clients. Appropriate activities and engagement approaches have been developed based on an understanding of the target group, different levels of maturity and the ground rule of no commercial ties with cross-sells during engagement with the related parties.
In 2019, another initiative of Financial Literacy Program is a mandatory financial literacy training for new employees. It has become a part of new employees’ orientation at the Bank. At the same time, internal trainings are being developed to increase our employees’ capability on financial literacy knowledge, attitude and behavior. These trainings, for example, e-learning in a format of a short movie with a set of quiz and activities that lead to measurable actions. The Bank believes before the Bank to provide financial services or actively engage with others about financial literacy, our employees must firstly be competent.
In addition, the Bank is a member of Thai Bankers’ Association (TBA), a platform for leading banks in Thailand to collaborate and cooperate with government agencies in formulating and implementing key economic and financial policies. The main objectives of the association are to improve competitiveness of Thai banking industry and to enhance people’s quality of life concerning society’s financial well-being as reflected in its 5-year plan, reflected in 7 strategic tracks as follows:
Though all Association members contribute to all of these 7 tracks, the Bank in particular takes the lead sponsorship role on the track regarding Financial Literacy for Thai Society.
We strongly believe that building knowledge on financial literacy and starting with the right financial habits such as saving, are the first step toward financial well-being. Hence, ttb touch has been upgraded to incorporate the Savings Goal and Savings Alarm features, encouraging and making things easier for our customers to start saving, and thus, creating a good habit.
With the rise of digital era, the Bank utilizes advanced technologies to uplift banking infrastructure, improve operational efficiency, and innovate need-based products and services. The Bank aims to provide equal, inclusive, and easy access to financial products and services to all our customers. With the launch of “Digital First” operating model, the Bank puts digital at the center of ttb bank’s omni-channel offerings. Thus, the Bank heavily promotes the use of mobile phone as it provides accessibility and flexibility for all social groups of customers. This also provides financial services to customers who lived in the remoted areas across the country. Below are some of our financial inclusion initiatives.
As ttb’s mission is to improve our customers' lifelong financial well-being, we recognize the critical role of financial inclusion in supporting this goal. We aim to provide financial inclusion for all clients, including underserved groups such as individuals in rural areas, women, people with disabilities, microbusiness owners, and those burdened by household debts and over-indebtedness. Our focus is on equipping them with the necessary tools and resources to effectively manage their finances and plan for the future. Hence, the Bank is dedicated to continuously expanding financial services through innovative market research and engagement with external parties to develop inclusive products based on client feedback. Guided by our Financial Well-Being Framework, our products are designed to tailor and personalize financial solutions, addressing the needs of our customers through all stages of life, while also providing non-financial support. We have implemented policies and standards to ensure client suitability and affordability, and our products and services are designed to meet customers' needs and lifestyles. Furthermore, the Bank offers debt resolution and restructuring to protect customers from over-indebtedness while promoting good financial behaviors. Moreover, our frontline employees and effective complaints mechanisms are essential components in advancing financial inclusion. Our employees receive regular training to treat every customer fairly and equally, preventing any form of discrimination based on age, gender, sexual orientation, ethnicity, nationality, religion, beliefs, cultures, or socio-economic background, and avoiding misconduct. Furthermore, our complaints mechanisms are available through various channels such as branches, contact centers, website, and social media, ensuring accessibility for all.
The Bank recognizes the importance of financial literacy as a fundamental knowledge that everyone should have. As a bank, it is our role to help raise awareness and educate people on this topic in order to increase people’s capability to manage their finances and ultimately achieve improved financial well-being.
The Bank is using advanced technology to up-lift banking infrastructure, improve operational efficiency, promote financial inclusion, and improve overall banking service. The Bank promotes Cashless Society and National e-Payment through QR (Quick Response) Code and PromptPay solution through ttb touch and other digital channels.
Since 2017, financial literacy has been identified as one of the key components of sustainability at the Bank. Hence, Financial Literacy Program has been initiated to ensure the effectiveness of the Bank’s strategic focus on building a need-based proposition through advisory services in all customer segments. The program focuses on two areas: building internal competency of basic financial knowledge and understanding and contributing to industry-wide on financial literacy covering 4 main target groups namely employees, customers, community and regulators.
The first phase of the program has been initiated where financial literacy is aimed to build a strong relationship and strong financial competency for our clients. Appropriate activities and engagement approaches have been developed based on an understanding of the target group, different levels of maturity and the ground rule of no commercial ties with cross-sells during engagement with the related parties.
In 2019, another initiative of Financial Literacy Program is a mandatory financial literacy training for new employees. It has become a part of new employees’ orientation at the Bank. At the same time, internal trainings are being developed to increase our employees’ capability on financial literacy knowledge, attitude and behavior. These trainings, for example, e-learning in a format of a short movie with a set of quiz and activities that lead to measurable actions. The Bank believes before the Bank to provide financial services or actively engage with others about financial literacy, our employees must firstly be competent.
In addition, the Bank is a member of Thai Bankers’ Association (TBA), a platform for leading banks in Thailand to collaborate and cooperate with government agencies in formulating and implementing key economic and financial policies. The main objectives of the association are to improve competitiveness of Thai banking industry and to enhance people’s quality of life concerning society’s financial well-being as reflected in its 5-year plan, reflected in 7 strategic tracks as follows:
Though all Association members contribute to all of these 7 tracks, the Bank in particular takes the lead sponsorship role on the track regarding Financial Literacy for Thai Society.
We strongly believe that building knowledge on financial literacy and starting with the right financial habits such as saving, are the first step toward financial well-being. Hence, ttb touch has been upgraded to incorporate the Savings Goal and Savings Alarm features, encouraging and making things easier for our customers to start saving, and thus, creating a good habit.
With the rise of digital era, the Bank utilizes advanced technologies to uplift banking infrastructure, improve operational efficiency, and innovate need-based products and services. The Bank aims to provide equal, inclusive, and easy access to financial products and services to all our customers. With the launch of “Digital First” operating model, the Bank puts digital at the center of ttb bank’s omni-channel offerings. Thus, the Bank heavily promotes the use of mobile phone as it provides accessibility and flexibility for all social groups of customers. This also provides financial services to customers who lived in the remoted areas across the country. Below are some of our financial inclusion initiatives.
As ttb’s mission is to improve our customers' lifelong financial well-being, we recognize the critical role of financial inclusion in supporting this goal. We aim to provide financial inclusion for all clients, including underserved groups such as individuals in rural areas, women, people with disabilities, microbusiness owners, and those burdened by household debts and over-indebtedness. Our focus is on equipping them with the necessary tools and resources to effectively manage their finances and plan for the future. Hence, the Bank is dedicated to continuously expanding financial services through innovative market research and engagement with external parties to develop inclusive products based on client feedback. Guided by our Financial Well-Being Framework, our products are designed to tailor and personalize financial solutions, addressing the needs of our customers through all stages of life, while also providing non-financial support. We have implemented policies and standards to ensure client suitability and affordability, and our products and services are designed to meet customers' needs and lifestyles. Furthermore, the Bank offers debt resolution and restructuring to protect customers from over-indebtedness while promoting good financial behaviors. Moreover, our frontline employees and effective complaints mechanisms are essential components in advancing financial inclusion. Our employees receive regular training to treat every customer fairly and equally, preventing any form of discrimination based on age, gender, sexual orientation, ethnicity, nationality, religion, beliefs, cultures, or socio-economic background, and avoiding misconduct. Furthermore, our complaints mechanisms are available through various channels such as branches, contact centers, website, and social media, ensuring accessibility for all.
The Bank recognizes the importance of financial literacy as a fundamental knowledge that everyone should have. As a bank, it is our role to help raise awareness and educate people on this topic in order to increase people’s capability to manage their finances and ultimately achieve improved financial well-being.
The Bank is using advanced technology to up-lift banking infrastructure, improve operational efficiency, promote financial inclusion, and improve overall banking service. The Bank promotes Cashless Society and National e-Payment through QR (Quick Response) Code and PromptPay solution through ttb touch and other digital channels.
Since 2017, financial literacy has been identified as one of the key components of sustainability at the Bank. Hence, Financial Literacy Program has been initiated to ensure the effectiveness of the Bank’s strategic focus on building a need-based proposition through advisory services in all customer segments. The program focuses on two areas: building internal competency of basic financial knowledge and understanding and contributing to industry-wide on financial literacy covering 4 main target groups namely employees, customers, community and regulators.
The first phase of the program has been initiated where financial literacy is aimed to build a strong relationship and strong financial competency for our clients. Appropriate activities and engagement approaches have been developed based on an understanding of the target group, different levels of maturity and the ground rule of no commercial ties with cross-sells during engagement with the related parties.
In 2019, another initiative of Financial Literacy Program is a mandatory financial literacy training for new employees. It has become a part of new employees’ orientation at the Bank. At the same time, internal trainings are being developed to increase our employees’ capability on financial literacy knowledge, attitude and behavior. These trainings, for example, e-learning in a format of a short movie with a set of quiz and activities that lead to measurable actions. The Bank believes before the Bank to provide financial services or actively engage with others about financial literacy, our employees must firstly be competent.
In addition, the Bank is a member of Thai Bankers’ Association (TBA), a platform for leading banks in Thailand to collaborate and cooperate with government agencies in formulating and implementing key economic and financial policies. The main objectives of the association are to improve competitiveness of Thai banking industry and to enhance people’s quality of life concerning society’s financial well-being as reflected in its 5-year plan, reflected in 7 strategic tracks as follows:
Though all Association members contribute to all of these 7 tracks, the Bank in particular takes the lead sponsorship role on the track regarding Financial Literacy for Thai Society.
We strongly believe that building knowledge on financial literacy and starting with the right financial habits such as saving, are the first step toward financial well-being. Hence, ttb touch has been upgraded to incorporate the Savings Goal and Savings Alarm features, encouraging and making things easier for our customers to start saving, and thus, creating a good habit.
With the rise of digital era, the Bank utilizes advanced technologies to uplift banking infrastructure, improve operational efficiency, and innovate need-based products and services. The Bank aims to provide equal, inclusive, and easy access to financial products and services to all our customers. With the launch of “Digital First” operating model, the Bank puts digital at the center of ttb bank’s omni-channel offerings. Thus, the Bank heavily promotes the use of mobile phone as it provides accessibility and flexibility for all social groups of customers. This also provides financial services to customers who lived in the remoted areas across the country. Below are some of our financial inclusion initiatives.
As ttb’s mission is to improve our customers' lifelong financial well-being, we recognize the critical role of financial inclusion in supporting this goal. We aim to provide financial inclusion for all clients, including underserved groups such as individuals in rural areas, women, people with disabilities, microbusiness owners, and those burdened by household debts and over-indebtedness. Our focus is on equipping them with the necessary tools and resources to effectively manage their finances and plan for the future. Hence, the Bank is dedicated to continuously expanding financial services through innovative market research and engagement with external parties to develop inclusive products based on client feedback. Guided by our Financial Well-Being Framework, our products are designed to tailor and personalize financial solutions, addressing the needs of our customers through all stages of life, while also providing non-financial support. We have implemented policies and standards to ensure client suitability and affordability, and our products and services are designed to meet customers' needs and lifestyles. Furthermore, the Bank offers debt resolution and restructuring to protect customers from over-indebtedness while promoting good financial behaviors. Moreover, our frontline employees and effective complaints mechanisms are essential components in advancing financial inclusion. Our employees receive regular training to treat every customer fairly and equally, preventing any form of discrimination based on age, gender, sexual orientation, ethnicity, nationality, religion, beliefs, cultures, or socio-economic background, and avoiding misconduct. Furthermore, our complaints mechanisms are available through various channels such as branches, contact centers, website, and social media, ensuring accessibility for all.
The Bank recognizes the importance of financial literacy as a fundamental knowledge that everyone should have. As a bank, it is our role to help raise awareness and educate people on this topic in order to increase people’s capability to manage their finances and ultimately achieve improved financial well-being.
The Bank is using advanced technology to up-lift banking infrastructure, improve operational efficiency, promote financial inclusion, and improve overall banking service. The Bank promotes Cashless Society and National e-Payment through QR (Quick Response) Code and PromptPay solution through ttb touch and other digital channels.
Since 2017, financial literacy has been identified as one of the key components of sustainability at the Bank. Hence, Financial Literacy Program has been initiated to ensure the effectiveness of the Bank’s strategic focus on building a need-based proposition through advisory services in all customer segments. The program focuses on two areas: building internal competency of basic financial knowledge and understanding and contributing to industry-wide on financial literacy covering 4 main target groups namely employees, customers, community and regulators.
The first phase of the program has been initiated where financial literacy is aimed to build a strong relationship and strong financial competency for our clients. Appropriate activities and engagement approaches have been developed based on an understanding of the target group, different levels of maturity and the ground rule of no commercial ties with cross-sells during engagement with the related parties.
In 2019, another initiative of Financial Literacy Program is a mandatory financial literacy training for new employees. It has become a part of new employees’ orientation at the Bank. At the same time, internal trainings are being developed to increase our employees’ capability on financial literacy knowledge, attitude and behavior. These trainings, for example, e-learning in a format of a short movie with a set of quiz and activities that lead to measurable actions. The Bank believes before the Bank to provide financial services or actively engage with others about financial literacy, our employees must firstly be competent.
In addition, the Bank is a member of Thai Bankers’ Association (TBA), a platform for leading banks in Thailand to collaborate and cooperate with government agencies in formulating and implementing key economic and financial policies. The main objectives of the association are to improve competitiveness of Thai banking industry and to enhance people’s quality of life concerning society’s financial well-being as reflected in its 5-year plan, reflected in 7 strategic tracks as follows:
Though all Association members contribute to all of these 7 tracks, the Bank in particular takes the lead sponsorship role on the track regarding Financial Literacy for Thai Society.
We strongly believe that building knowledge on financial literacy and starting with the right financial habits such as saving, are the first step toward financial well-being. Hence, ttb touch has been upgraded to incorporate the Savings Goal and Savings Alarm features, encouraging and making things easier for our customers to start saving, and thus, creating a good habit.
With the rise of digital era, the Bank utilizes advanced technologies to uplift banking infrastructure, improve operational efficiency, and innovate need-based products and services. The Bank aims to provide equal, inclusive, and easy access to financial products and services to all our customers. With the launch of “Digital First” operating model, the Bank puts digital at the center of ttb bank’s omni-channel offerings. Thus, the Bank heavily promotes the use of mobile phone as it provides accessibility and flexibility for all social groups of customers. This also provides financial services to customers who lived in the remoted areas across the country. Below are some of our financial inclusion initiatives.
As ttb’s mission is to improve our customers' lifelong financial well-being, we recognize the critical role of financial inclusion in supporting this goal. We aim to provide financial inclusion for all clients, including underserved groups such as individuals in rural areas, women, people with disabilities, microbusiness owners, and those burdened by household debts and over-indebtedness. Our focus is on equipping them with the necessary tools and resources to effectively manage their finances and plan for the future. Hence, the Bank is dedicated to continuously expanding financial services through innovative market research and engagement with external parties to develop inclusive products based on client feedback. Guided by our Financial Well-Being Framework, our products are designed to tailor and personalize financial solutions, addressing the needs of our customers through all stages of life, while also providing non-financial support. We have implemented policies and standards to ensure client suitability and affordability, and our products and services are designed to meet customers' needs and lifestyles. Furthermore, the Bank offers debt resolution and restructuring to protect customers from over-indebtedness while promoting good financial behaviors. Moreover, our frontline employees and effective complaints mechanisms are essential components in advancing financial inclusion. Our employees receive regular training to treat every customer fairly and equally, preventing any form of discrimination based on age, gender, sexual orientation, ethnicity, nationality, religion, beliefs, cultures, or socio-economic background, and avoiding misconduct. Furthermore, our complaints mechanisms are available through various channels such as branches, contact centers, website, and social media, ensuring accessibility for all.
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