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Today, we are banded together under the name "TMBThanachart". The name that combines both banks' unique strengths. Coming with the new logo "ttb" and the official name of “TMBThanachart Bank Public Company Limited.”
Doing the same thing and the same way will always yield the same results. As our goal is to improve financial well-being for Thai people, the core foundation of financial freedom, we, as a bank, need to change.
But the term “change” at ttb is not just about changing name, logo, or color. Our revolutionary commitment is to create a tangible outcome that can positively improve people’s lives. We put our core emphasis on the word “REAL” to manifest our way forward.
We will change the way we…
We will stop assuming that all customers are the same. We strive to be insightful and understand customers’ needs to create financial solutions and services designed to fit individuals’ needs and goals throughout each stage of their lives.
We will change the way we work. We will continuously search for new ideas or ways of working to develop solutions and services in response to ever-changing circumstances, lifestyles, and customers’ needs.
We will change from offering a single product to providing financial consultation and solutions personalized to individuals’ needs through a simplified and user-friendly digital platform. This is to deliver the best-in-class financial experience.
And with no square angles blocking or impeding our commitment,
we can create
new financial products, services, and solutions to meet the needs of the Thai
people.
ttb in lowercase…the first step in the courage to change
It is our intention to use lowercase letters in the logo to remind
ourselves that
Using lowercase letters is one of many things we aim to change. We will make things unprecedented and never-happened-before in Thailand’s banking history with the goal to truly improve the financial well-being of Thai people.
We have “blue and orange” as ttb’s theme colors, deriving from the theme color of TMB and Thanachart since we intend to maintain the long heritage of both banks. Still, we slightly adjusted the color shade to reconstruct the perception of complex and distant banking into a simple and approachable one.
Confident Blue is full of energy, creativity, and commitment to improving the financial well-being of Thai people.
Refreshing Orange offers a vivid and vibrant personality, reflecting progress, warmth, and enthusiasm to serve customers.
Trusted Navy in the "b" symbolizes steadfast, reliable, and professional banking that can be dependable as it has always been.
Honest White represents transparency, openness, and honesty, which are core foundations that we as a bank always adhere to.
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